One of the most common sleep concerns we hear at Wayman Services Liquidation Centre is overheating. We know that many are looking for a cooler, more comfortable night’s sleep, and thankfully modern mattress technology has evolved dramatically to accommodate. We carry two of the most recognized mattress brands in the industry — Beautyrest and Serta — both of which have invested heavily in advanced cooling technologies. And the best news is that as mattress liquidators, we are able to offer our clients premium models from both brands at significantly reduced prices.
Why cooling technology matters
Temperature regulation plays a critical role in sleep quality. When body heat becomes trapped in mattresses, it leads to restlessness, night sweats, and disrupted sleep cycles. Memory foam, when it was first introduced, was excellent for pressure relief, however it was known for retaining heat. In response, manufacturers like Beautyrest and Serta have developed innovative materials and construction methods that actively dissipate heat and improve airflow.
Serta cooling technologies
Serta, particularly through its iComfort line, focuses on combining breathable materials with heat-dissipating foams. One of its most notable features is the CoolFeel™ fabric, which is a cover material designed to feel cool immediately upon contact while also promoting airflow.
Another pivotal innovation is graphite- or gel-infused memory foam. These materials draw heat away from the body and disperse it across the mattress surface.
Serta also incorporates technologies like TempActiv™ gel memory foam and EverCool® Fuze Gel Foam, which are both designed to absorb and dissipate body heat while remaining breathable.
Phase-change materials are sometimes used in Serta mattress covers as well. Remarkably, these materials regulate temperature by absorbing excess heat when the body is warm, and then releasing it when temperatures drop. This helps maintain a consistent sleep environment.
If you are a hot sleeper, moisture-wicking mattress covers are a great idea as well.
Right now we have a cooling mattress sale happening for Serta mattresses, including:
- Serta iComfort CF3000 Hybrid Plush Queen Mattress for just $795
- Serta iComfort Hybrid Euro Top Plush Queen Mattress for just $1,295
- Serta iComfort ECO Hybrid S40HD Plush Queen for just $1,150
Beautyrest cooling technologies
Beautyrest combines advanced fabrics, specialized foams, and airflow-enhancing construction to create cool-to-the-touch surfaces and maintain a neutral temperature throughout the night.
In premium models like the Beautyrest Black series, cooling is taken even further with BlackICE™ technology. This system incorporates phase-change materials similar to Serta, and uses breathable fabrics and heat-conducting components to actively pull heat away from the body. Some models also include silver-infused fibers and open-weave quilt layers that enhance airflow and regulate temperature more efficiently.
Another notable innovation is the use of diamond or carbon-infused memory foam. Highly conductive, these materials can transfer heat away faster than traditional foams.
In addition, Beautyrest’s DualCool™ fiber and AirCool® foam technologies can be found in select models. These features are designed to wick away moisture and promote ventilation, ensuring that heat and humidity do not become trapped near the sleep surface.
Right now we have a cooling mattress sale happening for Beautyrest mattresses, including:
- Beautyrest DualCool Kira EuroTop 12.5″ Mattress – Queen for just $650
- Beautyrest Exceptionnel Fanfare Eurotop 15.5″ Mattress – Queen for just $1,299
- Beautyrest Exceptionnel Debut EuroTop 14.5″ Mattress – Queen for just $1,199
- Beautyrest Exceptionnel Leisure Eurotop 17″ Mattress – Queen for just $1,399
- Beautyrest Quintessence Twin XL for just $650
- Beautyrest Quintessence Tight Top Plush Queen for just $850
- Beautyrest Quintessence Immaculate Pillow Top Plush Mattress for just $1,299
Natural and luxury cooling materials
In addition to engineered solutions, both Serta and Beautyrest are increasingly incorporating natural fibres known for their cooling properties. Materials like cashmere, silk, and alpaca are naturally breathable and help wick away moisture.
Cooling technology has become a defining feature in modern mattresses, and both Serta and Beautyrest have sophisticated solutions. From gel-infused foams and phase-change materials to breathable fabrics and coil-based airflow systems, these cooling technologies are designed to create a better, more comfortable sleep environment.
Never miss a deal at Wayman
Wayman’s reputation of providing amazing liquidation centre prices and mattress sale prices 365 days a year has allowed us to build up a loyal customer base that we work hard to keep informed. You can always find out what’s coming up at Wayman by signing up for our email newsletter, and remember to keep an eye on our website for our weekly specials and regular auction events.
Don’t forget, appointments are needed from Tuesday to Thursday, but not on Fridays and Saturdays. Our hours are always 10 a.m. to 4 p.m. Be sure to act quickly, as the deals are so good our merchandise tends to move fast!

